A high-performance culture that has its foundation grounded in strategy-supportive values, practices, and behavioral norms adds greatly to the influence and effectiveness of a company’s strategy execution efforts.  Adaptive cultures are important today because they allow the organization to do what’s necessary to promote long-term success through new behaviors and operating practices that leadership is calling for, but only when they are legitimate and consistent with core values and ethical business principles.  Business strategy must be compatible with core principles and parts of the organization.  Once strategies are selected it becomes an enormous challenge to change the corporate culture to fit the chosen strategy.  Felts & Associates is well equipped to assist not only in developing strategy, but to aid in the development of various aspects of the culture that must be changed to fit the new strategy.